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About this property

Best Western has a proud history of providing great service in fantastic hotels. And this fine accommodation has a proud history of giving warm welcomes and fond farewells. . . over three Centuries' worth in fact! In the historic market town of Swaffham, Best Western George Hotel is an ideal base to explore the beautiful North Norfolk coast from, and puts guests right at the heart of England's East. Sandringham is a delightful drive away, but if you want a 'right royal' service back at the hotel, you're more than welcome to enjoy lunch or dinner in the superb Green Room restaurant. . . or if you prefer, take afternoon tea in the lounge. Saturdays are the highlight of the week for shoppers, with the hustle and bustle of a traditional local market directly opposite the 16th Century coaching inn-turned-hotel, giving you a true taste of English country life.

Popular facilities

See all facilities
Free WiFi
Restaurant
Bar
24h reception
Breakfast available

Good to know

Check-in
From 14:00
Check-out
Until 11:00
Parking
Free
Accessibility
Wheelchair accessible
Late checkout
Available for a fee
Luggage storage
Available
Room types
4

Room Information

Rooms

1 Double 2 Single Beds Non-Smoking Family Room

  • 7 m2
  • 1 x Double bed 131-150 width
  • Cable TV
  • Desk
  • Alarm clock
  • Wake-up service
  • Wi-fi
  • Radio
  • Direct dial telephone
  • Hairdryer
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1 Double Bed, Non-Smoking, Standard Room

  • 9 m2
  • 1 x Double bed 131-150 width
  • Wake-up service
  • Alarm clock
  • Direct dial telephone
  • Radio
  • Desk
  • Wi-fi
  • Cable TV
  • Number of bedrooms: 1
  • Hairdryer
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2 Single Beds, Non-Smoking, Standard Room

  • 16 m2
  • 2 x Single bed 80-130 width
  • Number of bedrooms: 1
  • Cable TV
  • Desk
  • Alarm clock
  • Hairdryer
  • Radio
  • Direct dial telephone
  • Wake-up service
  • Wi-fi
What's the price for your stay?

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1 Single Bed, Non-Smoking, Standard Room

  • 7 m2
  • 1 x Single bed 80-130 width
  • Hairdryer
  • Direct dial telephone
  • Number of bedrooms: 1
  • Radio
  • Wi-fi
  • Wake-up service
  • Alarm clock
  • Desk
  • Cable TV
What's the price for your stay?

Add your dates to see current rates.

Guest reviews

Recent reviews shared by hotel guests

Guest Rating
8/10
Very Good
567 reviews

Denise P.

10/10

The food was delicious and served really hot, and we all thoroughly enjoyed our festive lunch. The staff were lovely and took great care to reassure us and share all the relevant information when one person in our party mentioned an egg allergy.

Graham P.

4/10

The bed was the main problem. It was so uncomfortable that I think I’d have slept better on the sofa, or even the floor. Our room was okay for one night for the price, though it was noisy, needed a refill, and had clearly seen better days. We chose the Best Western George Hotel because Best Western advertised free breakfast for people signing up to its offer. On arrival, the receptionist said the hotel didn’t provide that free breakfast, which was disappointing since it was one of the main reasons we booked. The offer was on their own site when you Google it. Between that confusion and the bed, I wouldn’t stay there again.

Martin E.

8/10

We stopped in on our way out for the weekend, and even though it was busy, it didn’t feel that way. I had the Bass with mussels, and my partner chose the vegan burger. We finished with Bakewell tart for me and choc brownie for Lou. Pauline was so friendly and attentive, and made us feel more than welcome. Just be ready to jump out of your skin when they let you know your food is ready.

peter H.

6/10

The room was by the outdoor drop-off area, where vehicles kept their engines running and disturbed our sleep. The carpet was filthy and the TV didn’t work, though the friendly maintenance man fixed it promptly. We paid extra for our dog but weren’t even given a dog bowl. I suggested putting up signs asking drivers to switch off their engines. The receptionist was friendly when we arrived, as were the service staff we met, but the restaurant staff were quite the opposite. I was also disappointed that we had to pay for breakfast when Best Western advertises free breakfasts in all its adverts.

Amenities

Everything available at this property

23 Facilities

General Services

15 available
  • Total number of rooms
  • Number of floors (main building)
  • hotel
  • 24 Hour Reception
  • Check In Hour
  • Check Out Hour
  • Late Check Out
  • Laundry service
  • Hotel safe
  • Terrace
  • Luggage room
  • Clothes dryer
  • Banquet hall
  • Photocopier
  • Non Smoking Establishment

Accessibility

1 available
  • Wheelchair Accessible

Internet

1 available
  • Wi Fi

Parking

1 available
  • Car park

Meals

3 available
  • Bar
  • Restaurant
  • Breakfast

Business Services

1 available
  • Meeting room

Pets

1 available
  • Small pets allowed (under 5 kg)

What's nearby

Explore attractions, restaurants and transport around the hotel

60 places nearby
Closest Bus Kings Arms

256 m 3 min walk

Closest Bus New Sporle Road

366 m 5 min walk

Top attraction nearbySt Peter & St Paul Church

296 m 4 min walk

Dining nearby 20 Restaurants

11 m 1 min walk

Attractions

20
  • St Peter & St Paul Church296 m 4 min walk
  • Swaffham Museum431 m 5 min walk
  • Swaffham Heath5.2 km
  • Castle Acre Priory5.5 km
  • Castle Acre5.8 km

Restaurants

20
  • Indian Summer11 m 1 min walk
  • Domino's Pizza222 m 3 min walk
  • Costa Coffee264 m 3 min walk
  • Hong Kong House281 m 4 min walk
  • The Horse & Groom Guest House289 m 4 min walk

Transit

20
  • Kings ArmsBus256 m 3 min walk
  • New Sporle RoadBus366 m 5 min walk
  • Brocks RoadBus444 m 6 min walk
  • LongfieldsBus482 m 6 min walk
  • Northfield RoadBus531 m 7 min walk
Map

Stay rules

Important conditions for your stay

Check-in14:00 – 00:00Front desk timing
Check-out11:00Departure timing