The Soho Hotel Firmdale Hotels
About this property
Popular facilities
See all facilitiesGood to know
- Check-in
- From 15:00
- Check-out
- Until 03:00
- Accessibility
- Wheelchair accessible
- Luggage storage
- Available
- Room types
- 4
Room Information
Rooms
1 / 6 SUITE KING BED ONE BEDROOM
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1 / 5 DOUBLE DELUXE KING BED
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1 / 2 APARTMENT STANDARD
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1 / 2 Double or Twin DELUXE TWO BEDS
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Guest reviews
Recent reviews shared by hotel guests
Maya S.
The breakfast and high tea were both so good, and I loved trying the special tea blends. They were delicious and really distinctive. The rooms are huge and have everything you need, with such a cozy, homelike feel that I actually didn’t want to leave mine. The decor is stunning, and every staff member we met was friendly, helpful, and outstanding. The SoHo Hotel is the most fantastic place I’ve ever stayed. I absolutely loved it and can’t wait to come back.

Lauren B.
The restaurant was enjoyable, though for the price I didn’t find it especially memorable, and it wasn’t as much of a standout as the rest of the stay. The staff, on the other hand, were kind, welcoming, and attentive from beginning to end. They made the visit feel special. I loved staying here and can’t recommend it enough.
Daniel C.
The room was amazing, with a really comfortable bed, and we were surprised to find cake and a bottle of champagne waiting there for our anniversary. It was such a lovely touch. The hotel is right in the heart of Soho, about a two-minute walk from Oxford Street and close to Piccadilly and Covent Garden. Breakfast was excellent, and the cleanliness and attentive care were just as good. Everyone at reception and the entrance was welcoming and kind. It isn’t cheap, but I think it’s worth it. Amazing hotel, we’ll definitely be back!
ETHAN C.
We had to leave early for the airport, and the hotel packed us a sack breakfast. We hadn’t expected it, and it was a nice surprise. Our room was very well done, with cloth wallpaper and sound-deadening material underneath, so we had a wonderfully quiet night. The hotel is peaceful and beautifully designed, just outside the heart of SoHo, with a high standard of service.
Claire D.
The thoughtful little extras made our stay feel special: lovely chocolates when we arrived, pecan pastries brought to the room a few days later, and lavender and eucalyptus pillow spray. The robes with bright green piping made me smile each time I wore one. We saw six plays in five days and could walk to every one from this hotel in the heart of the theatre district. The Soho Hotel has loads of personality, with stylish, slightly funky decor; every room is different, and ours was colorful, artsy, and full of beautiful details. The dining room and bar are gorgeous, with a colorful mural and an incredible chandelier. Their staff were friendly and attentive, and we had the best espresso martinis of the whole trip there. We loved London, but this place felt like home. I can’t imagine staying anywhere else.
Amenities
Everything available at this property
General Services
19 available- Total number of rooms
- hotel
- 24 Hour Reception
- Check In Hour
- Check Out Hour
- Laundry service
- Multilingual staff
- Bellboy service
- Fireplace
- Lift access
- Concierge
- Newspapers
- Luggage room
- Clothes dryer
- Library
- Banquet hall
- Snacks
- Non Smoking Establishment
- Minimum Check In Age
Accessibility
1 available- Wheelchair Accessible
Internet
1 available- Wi Fi
Meals
3 available- Bar
- Restaurant
- Breakfast
Business Services
2 available- Conference room
- Meeting room
Recreation & Wellness
1 available- Spa treatments
Sports
1 available- Fitness
Children
1 available- Babysitting service
What's nearby
Explore attractions, restaurants and transport around the hotel
175 m 2 min walk
231 m 3 min walk
678 m 8 min walk
10 m 1 min walk
Attractions
20- The National Gallery678 m 8 min walk
- Trafalgar Square770 m 10 min walk
- St James's Park1.2 km 15 min walk
- Buckingham Palace1.5 km 19 min walk
- London Eye1.6 km 19 min walk
Restaurants
20- Refuel Bar & Restaurant10 m 1 min walk
- Ciociaria WORLD LTD17 m 1 min walk
- EL&N London29 m 1 min walk
- Busaba32 m 1 min walk
- Piccolo Forno35 m 1 min walk
Transit
20- London City AirportAirport13.0 km
- London Heathrow AirportAirport23.0 km
- Tottenham Court RoadTrain175 m 2 min walk
- Tottenham Court Road StationBus231 m 3 min walk
- Wardour StreetBus244 m 3 min walk

Stay rules
Important conditions for your stay